The historic O.666 building in Ostend, Belgium, has undergone a remarkable facade renovation, choosing Pretty Plastic’s ‘First One‘ panels to make a powerful statement in sustainability and circular economy.
This project, which aims to create a social circular hub for the future of sustainable entrepreneurship, has embraced the use of recycled materials at every step, and we are proud that Pretty Plastic, a FRONT® partner, was part of this journey.
A unique initiative was launched as part of the project, allowing community members to donate one of the 500 facade panels needed for the renovation. In return, donors received recognition for their contribution with their name featured on the building’s Wall of Fame.
The entire renovation embodies the ethos of circularity, where materials are reused rather than discarded.
Image credits: O.666